The project brief for our client ‘Deakin University Alcohol Culture Change Project’ was to create advertising for the 2018 Uni Nationals participants at the Gold Coast.

The campaign we produced is bold and vibrant in order to capture students attention. The main focus is the strong messaging with accompanying illustrations encouraging students to drink moderately and responsibly. The designs are simple whilst still having a strong message with the ability to customise different advertisements in order to reach the audience.

Designers: Siv Skoglund, Elaine Rabahi, Henry Nguyen and Chantelle Sondhu