Brief

Big Group Hug is aiming to gain more funding for their ever-growing, volunteer-led organisation that is focused on helping families in need. We have been asked to create a campaign and to include a fun way to raise money. From this campaign, Big Group Hug is hoping to attract corporate support to expand its reach to families across Victoria. The campaign is to look homegrown and maintain an element of community.

Solution

We have designed a campaign that we are hoping will capture the imagination of children and encourage them to take part in our fundraiser. Our fundraising activity will be aimed toward schools and children who would donate the money they raise from sponsors to Big Group Hug. The heart character we designed has been used across our campaign to give a cute element to our designs and continuity across our logos, posters and the fundraiser. This character will capture the attention of viewers upon seeing advertisements to encourage donations or financial support towards Big Group Hug.

Outcome

Our outcome consists of a new logo for the brand and a logo for the fundraiser, six stickers and seven posters to be used in the fundraiser, a beanie to raise money further, two volunteer posters and a font that can be used in future advertising. As well as our campaign products, we have an animation and an interview for the Big Group Hug to use at their leisure on their social media.