The Youth Involvement Council works with at-risk young people to bring positivity to their lives, empowering them to make good choices and feel better about the future. Throughout our time working on the project, we were able to connect with our client directly and see first-hand the need for our help. Trusting us with the project, our client was hoping to be able to create a new brand and identity for YIC, helping them gain the much-needed funding to support Port Hedland’s youth.
Incorporating the bold colours from YIC’s original branding, the team were able to work with what was originally there and transform it into new content for YIC to be able to use to promote what they do as an organisation and gain traction online. Rebranding of their social media & their website and the creation of a new campaign then stemmed in the creation of infographics, illustrations and promotional brochures for them to now be able to use to promote the importance of their work.
As a team, we were able to cohesively create a new campaign and brand for our client. whilst creating the integral emotional connection throughout all illustration and design that was needed to fulfil the clients’ wishes. The content created throughout our time working on this project will hopefully assist in gaining the much-needed funding and support by the community for the youth of Port Hedland, as they are all unique; all special; and all worthy of YIC’s time and care.