Council (YIC) is a South Hedland based not-for-profit organisation founded in 1990. They have over 30 staff and work with over 400 youth aged 5-25 every year. YIC’s core mission is to engage and empower at-risk youth to create positive life pathways and become contributing members within a safe community. YIC runs five main programs: The Mingle Mob program, Mungka Maya, Youth Accommodation program, Deadly Hearts and Deadly Futures. Ongoing funding limitations and subsequent heavy workloads for staff are some of the problems that YIC face. The aim is to promote the great work that Youth Involvement Council does and help in the empowerment of youth.

The challenge is that YIC is widely misunderstood, contributing to a lack of funding while being overwhelmed by large numbers of youth requiring support. YIC receives funding from local sources, but our mission has the potential to resonate with a national audience

The concept is aimed at corporate and government bodies across Australia wanting to help close opportunity gaps for Indigenous and at-risk youth, strengthen Australia’s economy and enhance the quality of life for all citizens. The concept is named ‘Project Empowerment’ and we’ve created the tagline ‘Youth Deserves a Chance’ to accompany it. The tone of the campaign is professional, innovative, successful and positive. It will include a Professional website and social media presence plus printed materials that communicate YIC’s core mission and the economic and social benefits of funding YIC.