Bowel cancer is the second highest cancer-killer in Australia and with an increasing number of Australians being diagnosed below the age of 50, there is a need to inform younger audiences about the issue.
Bowelscan is an initiative created by the Rotary to reach audiences by promoting their goal to raise awareness and to reduce the rise of bowel cancer through education. The organisation recognised several overarching problems that were preventing engagement and the purchase of their at-home test kits.
The group created a stronger brand and campaign that appeals to a younger demographic and instills recognition for the cause; raising funds, increasing engagement and generating conversation about bowel cancer whilst removing embarrassment or discomfort.