Our group was tasked in developing a motion graphic piece to be displayed at Federation Square. Our concept for our campaign is, “WE ARE ALL IN NEED OF A HELPING HAND,”. Our overriding slogan is used to communicate to the audience that they are not alone in their struggle during the coronavirus pandemic which is unfortunately still affecting Victoria.
The outcomes are focused on a couple significant job loss statistics to highlight the fact that many would greatly benefit from ‘a helping hand’. Furthermore, using simple but unique 2D radically ambiguous character illustrations to enliven our design.