An issue became apparent to the Eco Centre community that culturally and linguistically diverse communities weren’t establishing a connection to Port Phillip Bay. This gave us the opportunity to target these communities and help them foster feelings through a unique campaign formed to fit their needs and wants, keeping in mind barriers such as language and location.
Our concept ‘Bay360’, is based on Facebook, utilising its revolutionary 360-degree feature which allows the user to explore a diverse range of designed images and scapes. With unique 360-degree bay landscapes, taken from Port Phillip itself. Bay360 allows the audience to explore the area without having to leave their homes.